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New DFCI campaign developed by HCC

DFCI campaign artwork design by HCC

A new DFCI campaign developed by the Health Communication Core (HCC) can be seen around town on buses and subway cars, in T stations and at bus shelters, and in local newspapers. The campaign centers on the theme “Every step of the way,” reminding Boston residents that DFCI offers a continuum of care and services, from prevention to survivorship, and is a local resource that offers world-class cancer care. The campaign’s patient/model was photographed by DFCI’s Sam Ogden and campaign development was coordinated by DFCI Marketing.

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